Your pet’s meds: A look at a changing marketplace
By Gina Spadafori
April 16, 2008
In her new “Your Whole Pet” column for the San Francisco Chronicle’s SFGate.com Web site, our Christie Keith reports on veterinary prescriptions, how the marketplace is changing for pet-owners and veterinarians and what it means for all:
Some pet owners believe the reason vets are resistant to the changes is that they don’t want to lose the revenue from drug sales, but that’s an over-simplification of a complex issue. Caught like everyone else in rising costs, a weakening economy and staggering amounts of student and start-up debt, veterinarians are also struggling with the loss of some bedrock revenue streams, including sales of prescription drugs and “vet-only” products.
And just like in human medicine, there are plenty of unscrupulous businesses using the Internet to sell mislabeled, expired and outright fraudulent medications to consumers . Veterinarians worry that their patients won’t get the right drugs or dosages if the pet owner isn’t savvy enough to avoid those sources — something pet owners should be equally worried about.
What’s making this even harder is that today’s veterinarians didn’t create the old system of vet-as-pharmacist; they inherited it. Plenty of them would love to be out from under the burden of maintaining an expensive inventory of drugs. And like the corner drugstore, they frequently have to pay more wholesale for drugs than chain pharmacies charge for them retail, leaving the veterinarians at a sharp disadvantage on pricing.
But pet owners are caught in a squeeze, too. They are affected by the same weakening economy and rising costs, and to add to the problem, increasingly sophisticated — and expensive — veterinary diagnostics and therapies are pushing the ceiling of what can be done for their pets ever-higher.
Because changes are happening so fast, there’s no one-size-fits-all answer to where to get your pet’s medications today. The best source for drugs is going to vary from pet to pet, from veterinarian to veterinarian, and even from day to day. Here’s a guide to help you make your decision.
Here’s the rest.
And by the way, I am safely home from my trip, just a lot tired from all the driving and trying to catch up on everything I left behind — including looming book deadlines.





Ben and Emily Huh of Itchmo are one of the handful of people behind the Web sites and Web blogs everyone turned to for information during the pet-food recall last year. Itchmo started out as a blog meant for Seattle-area dog-lovers, and then … things went crazy.
After GMA, Dr. Daddy — a/k/a “America’s Veterinarian”– taped two segments for ABCNews.com — one on pet obesity, the other on new equipment to make walking dogs safe and easy — and these will show up on
One of the people I talked to was nutritionist
I may have mentioned a couple thousand times before that I (heart) the L.A. Times autowriter, Dan Neil. I (heart) him because he writes about cars in a way that has never before been done, a way a non-gearhead can get into, funny, witty and relevant to the lives of people who don’t go to car shows, as in, um, women. I (heart) Dan Neil because he got a Pulitzer Prize for Criticism, previously given only to guys who write about Serious Stuff like Architecture, Ballet and Art, not whether there’s a difference between a “guy car” and a “chick car.” (Yes, and duh, of course there is. Guy car: Mustang. Chick car: VW Beetle.)