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Do clothes make the veterinarian? On television, they do
By Dr. Marty Becker
June 2, 2010
How do veterinarians dress? There are probably as many answers to that question as there are veterinarians.
Many of us wear lab coats over casual clothes. Some wear scrubs. Some wear jeans, and a few wear suits. I’m sure there are even a couple who wear whatever inspired the people who designed the wardrobe of “Pet Vet Barbie.”
But I wear the outfit you’re probably most used to seeing me in, and no, I don’t mean pajama bottoms and a plaid flannel shirt. I wear a denim shirt, red tie and khaki pants, the outfit my kids have always called — affectionately, I’m sure — my “Canadian tuxedo.”
I was riding the crest of the incredible launch of “Chicken Soup for the Pet Lover’s Soul,” a New York Times best-selling book that is still the fastest, best-selling pet book in history, having sold well over 2 million copies. “Good Morning America” was without a regular veterinarian, having lost Dr. Stephen Kritsick, who died in 1994 at the age of 42.
My publicist at the time, Anne Sellaro, knew a producer at GMA, Patty Neger, who mentioned they were looking for a veterinarian. I was in New York on the “Chicken Soup” book tour, so Patty gave me a shot at the big time by scheduling my first GMA segment, “Advances in parasite control for pets.”
I was a little apprehensive about following in his shoes, because in addition to having a huge following on GMA, Dr. Kritsick was once voted one of People Magazine’s “Sexiest Men.”
Fortunately, Patty was there to help me answer that age-old question, “What should I wear?” She’s the person responsible for getting Jack Hanna, the director emeritus of the Columbus Zoo and Aquarium, on TV, and getting him to dress in his trademark jungle khaki clothes. (She’s also the person who gave the now omnipresent Dr. Mehmet Oz his TV break.)
I thought our clothing discussion was going to be about whether I’d be in a suit and tie or a veterinary smock with the requisite stethoscope around the neck. But Patty instead asked me what clothes I wore as a practicing veterinarian, talking about what colors/patterns looked good on TV (primary colors good, black and white poor), what would represent middle America (nothing tie-dyed or a bespoke suit).
When I told Patty that I typically practiced in a denim shirt, red tie and khaki pants, she said, “Perfect!” Primary colors, great contrast, not too casual or dressy, and nobody else on TV wears it.
So for 13 years on “Good Morning America,” for the past year on “The Doctor Oz Show,” in cover shots for magazines, and in holiday letters, I’ve worn the same outfit. My friends at GMA occasionally tease me and ask me when I’m going to get a new shirt, and I tell them, “When I start my fifteenth year as the resident veterinarian on GMA.”
But even when I hit year 15 at GMA, I probably won’t change my look. I love the expression on the faces of new clients I see as a practicing veterinarian when I open the back door of the exam room and see them smiling as they recognize the outfit many of them have seen on their TV screens for years.
My stylist (that would be my beloved wife of almost 32 years, Teresa) is always looking for replacement shirts and ties, and we keep a steady supply of around ten of each on hand at all times.
Because not only have a few fractious cats done a tap dance on my shirts and ties, but believe me, getting anal gland secretions out of fabric just doesn’t work well enough for high-definition TV.
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Our Dr. Becker is on a plane now, heading to New York City for tomorrow’s “


I’m writing this on what’s turned into something very rare in my life: a day spent at home at Almost Heaven Ranch.
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