Fear and loathing in the pet food trade
By Christie Keith
August 2, 2008
So I’m reading this little PR missive that appeared in my SFGate.com email box disguised as a “story idea.” It’s about a brand new “complete and balanced” natural pet food, and it comes fully equipped with science and everything.
First they — and no, I won’t use the brand name; isn’t that just what they want? — tell me that more than half of all San Franciscans feed their dogs and cats “natural pet foods,” a term they don’t define but I presume means “foods marketed with misleading advertising and packaging suggesting that a completely processed diet is somehow, you know, natural.”
Then they post a whole diatribe about how natural foods aren’t necessarily “complete and balanced” and may contain excess nutrients that can cause all kinds of health problems. Scary, yo.
And that’s not all. We pet owners, apparently, are stoopid, because 74 percent of us read labels, and over 66 percent of us believe we understand the labels, and yet, they say:
(O)nly eight percent (8%) of cat owners and five percent (5%) of dog owners knew the proper calcium levels their pets should consume on a daily basis.
In addition, fifty-eight percent (58%) of dog owners and sixty-six percent (66%) of cat owners who read the nutritional label did not know the proper level of sodium their pets should consume on a daily basis.
This is the reason why we need to buy their new product, because they took care of all that hard stuff for us, presumably somehow unlike all the other “natural” foods on the market.
So while I’m looking at this press thingie, the exact same email pops into my inbox again, forwarded this time by my editor.
“What do you think?” she asks me.
“Well,” I said, “this is what I think. Tell me, without looking it up or Googling it or checking anything, do you know how much calcium or sodium you are supposed to consume on a daily basis? Or how much calcium or sodium you do consume? Do you even know, without looking at the bottle, how much calcium is in your supplement? I’m going to guess you don’t. And has your skeleton dissolved recently? Or have you somehow managed to feed yourself for lo, these many decades without knowing those specific numbers right off the top of your head?”
“Okay,” she said agreeably, as most people find to be the most prudent response when they realize my head is about to explode and spew stuff all over them. “We’ll just skip it.”
In other news, as I told you, Gina’s out of town this weekend and she left me in charge, so I’ll be changing the Pet Connection to the Scottish Deerhound Connection. Here’s our new logo… what do you think?
Just don’t tell Gina!





Labrador Retrievers have ranked first in American Kennel Club registrations for 17 years straight, so I think it’s probably safe to say that most of us probably know a Lab (hi Kobe and Phoebe!), grew up with a Lab or have a Lab. Breeds with that level of popularity often fall victim to health problems related to poor breeding practices. The
In the last few days, the FDA has banned the use of a human drug in veterinary medicine (at least for food animals), and issued a black box warning — its highest level of alert — about a class of drugs that includes a human drug frequently prescribed in veterinary medicine, one of the most widely used and useful of all veterinary drugs, and a new, widely promoted, veterinary drug, as well.