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New sections added for product reviews, books and videos
By Gina Spadafori
December 14, 2010
This blog has such a long history — in Internet terms, anyway — and a distinct personality as a place where people take on the hard subjects, dismantle and re-examine “conventional wisdom,” debate vigorously and (I hope) learn things that may inform their future decisions and opinions.
We also do silly, heartwarming and just plain cool pet stuff, because we all need this from time to time.
Christie and I started this blog, before I became business partners with Dr. Becker, before she started consulting for Maddie’s Fund and long before we brought new bloggers and an advisory team on board. During the pet-food recall in 2007, we worked 24/7 (me on the day shift, Christie on the night shift) for about six weeks trying to report what had happened (overseas crooks misrepresenting ingredients), how many thousands of pets were killed or sickened (tens of thousands in all) and what could be done to prevent a recurrence (alas, the food system for pets and people continues to be a grave threat to our health).
In time, we brought in more bloggers, and we’re still adding them now. Our advisory team is about to jump by another half-dozen top veterinarians and one well-known pet-care expert, and we still have our eyes on a couple more people to join us. None of our bloggers or advisory team members are full-time: They’re working veterinarians, dog-trainers and reporters specializing in pet care.
Earlier this year, we here at PetConnection talked about how we can make our entire website more helpful to visitors. We’ve always had a free searchable archive of articles, a free e-mail newsletter and, of course, this blog that a lot of people enjoy following. After much discussion, we decided to break out two new sections for the website, one that’s splitting off from this blog (and absorbing the content from our now-defunct DogCars.com website) and another that’s completely new, a section set aside just for the video podcasts.
The blog for reviews of products, book and vehicles is already live, although I’m still adding the content from DogCars.com to it, as well as older product reviews moving from this blog to the new one. We’ll “tease” to new reviews on this blog, but the entire review will be in the new section. Our Ericka Basile will continue to coordinate our product reviews, and starting Jan. 1, our Phyllis DeGioia will coordinate book reviews. I will coordinate the DogCars reviews, and will write them along with Kim Campbell Thornton, who picked them up when I flat-out got tired of driving a new car every week. (Yes, it happens, but in my case it took three years.) Click on “Product Reviews” in the top navigation to get to that new section. (For more on our product-review policies, click here.)
Within a couple of weeks or so, we’ll have a “Videos” tab in the navigation bar, and that new section will also be live. Relatively inexpensive HD videocams are pretty common these days, and so, too, is basic video-editing software. In addition to a monthly video from Dr. Becker, we’ll be featuring video reports from conferences, and video features from other members of our PetConnection team.
Finally, we’ll be beefing up our existing online store in the weeks to come to include 99 cent e-books as well as all the books authored by our advisory team and bloggers — which is a lot of books, as in dozens and dozens. We’re also going to play with some other items in the store, but that’s still not far enough along to have firm details. More information when I have it.
Hope you enjoy the additions!
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