Comments on: An absolutely super ad: Thanks, Pedigree

By: Anne T

Anne T — Tue, 03 Feb 2009 00:42:38 +0000

The thing I really did like about the ad was that Pedigree didn’t lead you by the nose as to where to get a dog. If you are a TV watcher, you would know from their other ads what they advocate. They assumed a modicum of intelligence on the part of their viewers.
Will the ad prompt me to give up Bravo! for Pedigree? Do I need to answer that?

By: EmilyS

EmilyS — Mon, 02 Feb 2009 23:48:45 +0000

Number of bloggers feeling all warm and fuzzy as a result of the Pedigree ad? Apparently quite a lot.

Number of those bloggers who will switch to Pedigree as a result of the ad? Zero, in my estimation

Number of pet adoptions as a result of the Pedigree ad? completely unknowable.

Number of s/n that could be accomplished with a donation of $3 million?… you do the math.

By: Gina Spadafori

Gina Spadafori — Mon, 02 Feb 2009 23:37:03 +0000

I like the Clydesdale “generations” ad best. :)

By: sandi

sandi — Mon, 02 Feb 2009 23:12:22 +0000

I recall over a year ago, Pedigree advertised that they were no longer contributing to shelters. Has the Policy changed back to donating??

I loved the adds with the Clydsdales. tops

Sandi Nurse
Dachshund Rescue Massachusetts
Shelter volunteer

By: hornblower

hornblower — Mon, 02 Feb 2009 20:15:10 +0000

I just read someone talking about this ad & all that registered was that it was a funny dog food ad - they didn’t get the adoption thing at all.

It’s cute but disappointing. I think even if you paid attention, all you get is the ‘get a dog’ part, not from where. And with byb’s pet stores now using the word ‘adoption’ for their sales, well….it’s just too bad.

By: stellaluna

stellaluna — Sun, 01 Feb 2009 18:56:06 +0000

Superbowl ads are always the highest priced ads, and they definitely get seen! I think this is a brilliant use of air time.

I was thinking they were going to go along the lines of choosing the *right* dog when I first saw it, but this works for me.

By: Gina Spadafori

Gina Spadafori — Sun, 01 Feb 2009 18:50:47 +0000

Advertising and marketing are an essential part of any sales campaign.

Would you say a thing if they spent that money on a straight “buy our pet food” ad? I’m guessing you wouldn’t even notice it between all the beer ads. And wouldn’t think a thing about it either way if you did.

Super Bowl ads cost because they deliver … eyeballs and BUZZ.

What better use of $3 million: Selling more beer or placing more pets?

By: EmilyS

EmilyS — Sun, 01 Feb 2009 18:46:23 +0000

It IS a great ad. Pedigree has done some wonderful pro-adoption ads and they deserve credit.

But… $3 million dollars???? (which I understand is what it cost to run).

By: Susan Fox

Susan Fox — Sun, 01 Feb 2009 18:41:34 +0000

That is absolutely a HOOT! Love it!