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An absolutely super ad: Thanks, Pedigree
By Gina Spadafori
February 1, 2009
Me? I’ll be watching the Puppy Bowl while putting together the weekly pet-care feature.
But yeah team! Go adoption!
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That is absolutely a HOOT! Love it!
Comment by Susan Fox — February 1, 2009 @ 11:41 am
It IS a great ad. Pedigree has done some wonderful pro-adoption ads and they deserve credit.
But… $3 million dollars???? (which I understand is what it cost to run).
Comment by EmilyS — February 1, 2009 @ 11:46 am
Advertising and marketing are an essential part of any sales campaign.
Would you say a thing if they spent that money on a straight “buy our pet food” ad? I’m guessing you wouldn’t even notice it between all the beer ads. And wouldn’t think a thing about it either way if you did.
Super Bowl ads cost because they deliver … eyeballs and BUZZ.
What better use of $3 million: Selling more beer or placing more pets?
Comment by Gina Spadafori — February 1, 2009 @ 11:50 am
Superbowl ads are always the highest priced ads, and they definitely get seen! I think this is a brilliant use of air time.
I was thinking they were going to go along the lines of choosing the *right* dog when I first saw it, but this works for me.
Comment by stellaluna — February 1, 2009 @ 11:56 am
I just read someone talking about this ad & all that registered was that it was a funny dog food ad - they didn’t get the adoption thing at all.
It’s cute but disappointing. I think even if you paid attention, all you get is the ‘get a dog’ part, not from where. And with byb’s pet stores now using the word ‘adoption’ for their sales, well….it’s just too bad.
Comment by hornblower — February 2, 2009 @ 1:15 pm
I recall over a year ago, Pedigree advertised that they were no longer contributing to shelters. Has the Policy changed back to donating??
I loved the adds with the Clydsdales. tops
Sandi Nurse
Dachshund Rescue Massachusetts
Shelter volunteer
Comment by sandi — February 2, 2009 @ 4:12 pm
I like the Clydesdale “generations” ad best. :)
Comment by Gina Spadafori — February 2, 2009 @ 4:37 pm
Number of bloggers feeling all warm and fuzzy as a result of the Pedigree ad? Apparently quite a lot.
Number of those bloggers who will switch to Pedigree as a result of the ad? Zero, in my estimation
Number of pet adoptions as a result of the Pedigree ad? completely unknowable.
Number of s/n that could be accomplished with a donation of $3 million?… you do the math.
Comment by EmilyS — February 2, 2009 @ 4:48 pm
The thing I really did like about the ad was that Pedigree didn’t lead you by the nose as to where to get a dog. If you are a TV watcher, you would know from their other ads what they advocate. They assumed a modicum of intelligence on the part of their viewers.
Will the ad prompt me to give up Bravo! for Pedigree? Do I need to answer that?
Comment by Anne T — February 2, 2009 @ 5:42 pm