I [heart] great editors: Watch for the February Consumers Digest
By Gina Spadafori
December 27, 2008
A few months ago, I opened an e-mail from an editor at Consumers Digest. He asked if I had any suggestions for a writer to do a story on how to pick a pet, to fairly and accurately offer the pros and cons of all sources, from reputable breeders to pet stores/online pet sites to shelters/rescue groups, as well as the good and the not-so of purebreds, cross-breds and mixes.
I think I snarked something back about “puppy-mill retail outlets” (a/k/a pet stores), offered brief pro/cons on the shelter/rescue and reputable breeder options, gave him a couple of writers to contact and wished him good luck on the article, because he was going to need it to cover such a controversial topic.
Undaunted by my flippancy, he asked me to take the assignment. Oh what the heck, I said. Could be fun.
Fun it wasn’t. What it was: The hardest writing assignment ever, harder than any book I’ve written except my three “… For Dummies” ones.
The 2,600-word article went through about 10 major revisions, tons of fact-checking (I had to submit transcripts of my interviews and interview e-mails) and lots of challenges and requests for clarifications. I’ve heard The New Yorker has the toughest fact-checkers and editors in the biz, but it’s difficult to imagine any more thorough than the staff of Consumers Digest.
I joked afterward that the payment for the article — which was really pretty generous — was on the low side when considered on an hourly basis, dividing the hours I spent on this article into the final payment.
Not that I’m complaining, because I’m really not. The editor and I got along well, and he said he’d be happy to work with me again. I felt the same, but I kidded him. “Working with you is too much work,” I said.
I just got an advance copy of the issue with the article, the February one that will be on the newsstands in a couple of weeks. Honestly, I can’t remember the last time I was so happy with any article I’ve worked on. It’s complete, honest, fair and no-holds-barred: A compact guide to choosing a pet, on leading with your head and listening to your heart. (But I’m sure they’ll still get complaints, anyway.) I’m not blowing my own horn on this one: The article was a team effort, and Consumers Digest has a great editing team.
I hope someone slips a copy to the Obamas, to help with their puppy search.

Wow! Is this something that we could get reprints of to - like - spread to the whole world?
Comment by Janeen — December 27, 2008 @ 10:10 am
I’ll ask the editor. :)
Comment by Gina Spadafori — December 27, 2008 @ 10:40 am
Ask the editor, too, if he would please immediately send an advance copy to the Obamas! A February release date may already be too late. The immediacy can’t be overemphasized! I feel confident that the Obamas would appreciate the soundness of the advice right now all in one source. Let us pray!
Comment by Nadine L. — December 27, 2008 @ 11:13 am
post script. Leading by example! How great a statement would that be!
Comment by Nadine L. — December 27, 2008 @ 11:16 am
Oh Yes!!! Where can I get my hands on this?
Comment by Dutch — December 27, 2008 @ 11:23 am
News racks only. So check your local haunts mid-January.
Comment by Gina Spadafori — December 27, 2008 @ 11:29 am
Sounds terrific! Can’t wait to read it!
Comment by Alex V. — December 27, 2008 @ 2:09 pm
This is excellent! I’m so excited - let’s hope the First Lady and the President get a copy of this. :)
Comment by Laurie Luck, CPDT — December 27, 2008 @ 4:17 pm
What a wonderful contribution to pet lovers and professionals alike! I cannot wait to find it, read it and add it to my most valuable references. You are the best at what you do!!
Comment by Susan Tripp — December 28, 2008 @ 2:41 pm
I hope I can find this! Thanks for doing the hard work!
Comment by Lori — December 29, 2008 @ 9:43 am