pet connection

There’s something fun about an idea that takes on life of its own. That’s why the DogCars.com award for “Dog Car of the Year” is so special.

Not only do we offer assistance for dog-loving folks who are looking for vehicles that fit the needs of their four-legged family members, but we also are helping automakers understand the value of this “niche” market. Actually, with more than $43.4 billion being spent this year on pet products, it’s hardly a niche. More like a Great Dane in a doll house. But we digress.

When Honda learned that its versatile Element had been honored as the first-ever “Best in Show” DogCar of the Year, the marketers were taken by surprise. Up to that point, the Element’s advertising campaign was targeted at male 20-somethings who spent more time at the beach or on the slopes than at dog parks or agility trials.

So, after being named “Best in Show” as DogCar of the Year, Honda shifted its advertising campaign to include some witty bits with dogs in them. They are quite funny.

Now we are proud to announce that Honda has shipped out these nifty posters (above) and window clings to their dealers nationwide. Again, they are quite funny and the best part is the DogCars.com “Best in Show” logo in the bottom left corner of the poster.

Want a “Best in Show” sticker (or 50) of your very own? Here’s how you can order them.

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