Mitsubishi’s dog-friendly photos are an industry first
By Keith Turner
April 28, 2008
Another auto manufacturer is catching on to the fact that being highly rated by DogCars.com is good for business. First it was Honda, which upon learning of its DogCar of the Year “Best In Show” award, went out and developed an advertising campaign geared toward dog owners.
Now Mitsubishi is getting into the act. After DogCars.com honored the Outlander as the Best Small SUV for dog lovers, the Japanese automaker sent out a press release touting the award to the rest of the world.
A quick review of Mitsubishi’s media web site finds that the automaker has included not one but TWO photos of dogs in the rear portion of the Outlander. One photo shows a dog safely secured in a crate behind the bottom portion of the horizontally split rear hatch. The second photo has the pup up on all fours and out on the open tailgate.
And by the look on his face, this dog is ready to get moving.
These photos mark the first time — at least in this writer’s memory — that an automaker has purposely included a dog in one or more of its press photos.
Bravo Mitsubishi!
