My favorite sport is hockey, and ESPN had a little fun with billboard possibilities. I thought you guys would like the one for the Atlanta Thrashers. (fifth one down)
http://sports.espn.go.com/espn.....ars/070831

Pet food revolution? Important article in Sunday’s New York Times Magazine about pet food. Worth highlighting it on this site. It’s available now online:

(…) “Professor Nestle (Marion Nestle, NYU) perceives two tracks for the future feeding of America’s cats and dogs, tracks that parallel the nutrition trends of their owners: The wealthiest 5 to 8 percent of pet owners, those with college educations, annual household incomes in excess of $70,000 and an expanding human diet of organic, locally grown and luxury food products, will provide ever better, fresher and more delicious food for their pets. The other 92 to 95 percent of pets compose a second track that will consume increasingly industrialized diets. Even today these diets commonly consist of byproducts cooked into sterile and viscous masses, sheared into the simulacrum of a bone or a patty, and then, according to a report by the National Research Council in Washington, spray-dried with minuscule beadlets of fat, protein and calibrated savor. Kind of like the industrial, increasingly synthetic and processed diets of their owners.

Nestle’s research for her next book, “What Pets Eat,” has also brought to her attention the enormous numbers of emerging pet-food companies. (“I just met with this guy in Colorado who’s doing a high-end bison pet food,” she says.) As these pet-food start-ups edge their way into the market, many entrepreneurs appear to have concluded that there must be a way to feed dogs and cats without relying on the rendering industry, the surgical procedures of academic research or the detritus of alternative-fuel manufacturing. They have begun to speak of a pet-food revolution.(…)”

http://www.nytimes.com/2007/09.....f=magazine
(free article but registration required)