Comments on: Pet-food recall: A Sunday (yes, Sunday!) update from the FDA http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/ Blogging by a team of pet-care experts led by Dr. Marty Becker. Tue, 16 Mar 2010 20:12:42 -0400 http://wordpress.org/?v=2.8.4 hourly 1 By: Eileen http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-4/#comment-39590 Eileen Wed, 25 Apr 2007 12:47:04 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-39590 May I give a teeny bit of advice? Because I totally hate "horn tooting", I don't like to go into details, but for 14 years I was head of a national "social service" corporation for the entire state of NJ, worked publicity, press relations, and public awareness programs, among other things. So,I'm talking from 14 years of "front line" experience with all forms of media, including network TV, cable/local TV, radio and newsprint. You DO NOT "advance ask/notice" Anderson Cooper....you just BOMB him with them. The element of "surprise arrival' is the exact thing that catches the attention - simply because it's unexpected, unsolicited, and NEW and different. As cold as this might sound, "just those pet people" will not get the same results as "pet people and non-pet owners" would. And THAT is why you need to really need a NON "pet show" - that's already preaching to the choir. When it's from people that are NOT personally involved, THAT moves media and politicians as well as corporations. Think of it as "guerilla warfare"....when the quick HIT and the element of surprise rule - it may sound very nutty, but to learn how to "fight the big foe", read a little bit on the Campaigns of Alexander the Great. This is actually one of the best forms of "education" for "tactic fighting" big business and politics. No kidding. Eileen May I give a teeny bit of advice? Because I totally hate “horn tooting”, I don’t like to go into details, but for 14 years I was head of a national “social service” corporation for the entire state of NJ, worked publicity, press relations, and public awareness programs, among other things. So,I’m talking from 14 years of “front line” experience with all forms of media, including network TV, cable/local TV, radio and newsprint. You DO NOT “advance ask/notice” Anderson Cooper….you just BOMB him with them. The element of “surprise arrival’ is the exact thing that catches the attention - simply because it’s unexpected, unsolicited, and NEW and different. As cold as this might sound, “just those pet people” will not get the same results as “pet people and non-pet owners” would. And THAT is why you need to really need a NON “pet show” - that’s already preaching to the choir. When it’s from people that are NOT personally involved, THAT moves media and politicians as well as corporations. Think of it as “guerilla warfare”….when the quick HIT and the element of surprise rule - it may sound very nutty, but to learn how to “fight the big foe”, read a little bit on the Campaigns of Alexander the Great. This is actually one of the best forms of “education” for “tactic fighting” big business and politics. No kidding.
Eileen

]]> By: Eileen http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-4/#comment-39581 Eileen Wed, 25 Apr 2007 12:37:30 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-39581 May I give a teeny bit of advice? May I give a teeny bit of advice?

]]> By: Maudigan http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-38681 Maudigan Tue, 24 Apr 2007 20:41:58 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-38681 I did talk to someone from Ceaser Milan Dog Pyschology Center today. He liked Ally's "Pile o Stuffies" idea and would like to hear more ideas of this nature from you all brianstorming here. May be willing to adopt our "Pile o Stuffies". I am to contact his publist at powerofthepack@aol.com, wanted to check in here before doing so. I still haven't heard from Cooper Anderson yet. Ceaser has been recieving many calls from fans that have had pets effected by this ongoing recall. It was clear they are on side, watching their own pack like hawks and worried daily. Well what do you all think? Their willing to hear our ideas. I did talk to someone from Ceaser Milan Dog Pyschology Center today. He liked Ally’s “Pile o Stuffies” idea and would like to hear more ideas of this nature from you all brianstorming here. May be willing to adopt our “Pile o Stuffies”. I am to contact his publist at powerofthepack@aol.com, wanted to check in here before doing so. I still haven’t heard from Cooper Anderson yet.
Ceaser has been recieving many calls from fans that have had pets effected by this ongoing recall. It was clear they are on side, watching their own pack like hawks and worried daily. Well what do you all think? Their willing to hear our ideas.

]]> By: Maudigan http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-38673 Maudigan Tue, 24 Apr 2007 20:35:01 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-38673 I did talk to someone at Ceaser Millan Dog Pyschology center today. He liked Ally's "pile o' stuffies idea. They too are extremely concerned about this issue, with their own animals being watched like hawks in the ever expanding pet food recall. Also feel for all of us who have lost pets, many fans are calling in to tell their stories of their pet. They may be willing to "adopt" our "pile o' stuffies". I was told to contact his publisist about this, powerofthepack@aol.com and any other ideas you all have. Ceaser getting a few thousand stuffed animal wouldn't go unnoticed. Let me know, wanted input about this before I write into this publisist. No word from Cooper Anderson yet. I did talk to someone at Ceaser Millan Dog Pyschology center today. He liked Ally’s “pile o’ stuffies idea. They too are extremely concerned about this issue, with their own animals being watched like hawks in the ever expanding pet food recall. Also feel for all of us who have lost pets, many fans are calling in to tell their stories of their pet. They may be willing to “adopt” our “pile o’ stuffies”. I was told to contact his publisist about this, powerofthepack@aol.com and any other ideas you all have. Ceaser getting a few thousand stuffed animal wouldn’t go unnoticed. Let me know, wanted input about this before I write into this publisist. No word from Cooper Anderson yet.

]]> By: Eileen http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-38139 Eileen Tue, 24 Apr 2007 14:30:45 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-38139 Keep in mind that "Whisperer" is usually only viewed by mostly people who have/are really "into" pets. Anderson Cooper has the entire audience of CNN.,,and would no doubt reach millions of more people world-wide. If it's public awareness you really want, for everybody and not just those with a "special interest" in pets....any of the "pet" programs won't get it. It's just a thought....I only mentioned Cooper because of how much he's already done and his familiarity with the issue. ANY big media reporter might do....but many are not as "in to" it as Cooper has been. Eileen Keep in mind that “Whisperer” is usually only viewed by mostly people who have/are really “into” pets. Anderson Cooper has the entire audience of CNN.,,and would no doubt reach millions of more people world-wide. If it’s public awareness you really want, for everybody and not just those with a “special interest” in pets….any of the “pet” programs won’t get it. It’s just a thought….I only mentioned Cooper because of how much he’s already done and his familiarity with the issue. ANY big media reporter might do….but many are not as “in to” it as Cooper has been.
Eileen

]]> By: Barb http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-37448 Barb Tue, 24 Apr 2007 01:08:22 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-37448 Is FDA Capable of Keeping Food Safe? http://www.cbsnews.com/stories/2007/04/23/eveningnews/main2719464.shtml Is FDA Capable of Keeping Food Safe?

http://www.cbsnews.com/stories.....9464.shtml

]]> By: Barb http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-37440 Barb Tue, 24 Apr 2007 01:02:01 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-37440 CBS News Katie Couric is doing segment on Food Poisoning right now! CBS News Katie Couric is doing segment on Food Poisoning right now!

]]> By: catlover http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-37399 catlover Tue, 24 Apr 2007 00:15:05 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-37399 Georganne, sounds like this family has Celiac Disease. They are allergic to wheat gluten, and maybe wheat too, I'm not exactly sure. Georganne, sounds like this family has Celiac Disease. They are allergic to wheat gluten, and maybe wheat too, I’m not exactly sure.

]]> By: Georgeann Heckman http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-37379 Georgeann Heckman Mon, 23 Apr 2007 23:44:20 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-37379 HOW COME MY SON'S FRIEND ALL OF A SUDDEN WHEN I ASKED HIM IF HE WANTED SOMETHING TO EAT HE SAID HE IS ALLERGIC TO WHEAT GLUTEN? AND SO IS HIS MOM ALL OF A SUDDEN? THIS MAKES ME WONDER?????? HOW COME MY SON’S FRIEND ALL OF A SUDDEN WHEN I ASKED HIM IF HE WANTED SOMETHING TO EAT HE SAID HE IS ALLERGIC TO WHEAT GLUTEN? AND SO IS HIS MOM ALL OF A SUDDEN? THIS MAKES ME WONDER??????

]]> By: E. Hamilton http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/comment-page-3/#comment-36873 E. Hamilton Mon, 23 Apr 2007 15:57:58 +0000 http://www.petconnection.com/blog/2007/04/22/pet-food-recall-an-fda-update/#comment-36873 Please come to the itchmo forum to help decide and give us ideas, we MUST find a central media contact and have the address by the end of today for this to work. Any ideas? Please contact anyone in the media, with an animal slant to their work would be nice but NOT a requirement, first one who we can get to agree is it. Postcards will be mailed the day of the Keep Our Pets Safe march- April 28. Please come to the itchmo forum to help decide and give us ideas, we MUST find a central media contact and have the address by the end of today for this to work. Any ideas?
Please contact anyone in the media, with an animal slant to their work would be nice but NOT a requirement, first one who we can get to agree is it.
Postcards will be mailed the day of the Keep Our Pets Safe march- April 28.

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