Dogs drive in Subaru’s terrific commercials

February 9, 2010

subarudogsIf you need a few good grins, check out a few of Subaru’s 30-second commercials featuring a pair of dogs driving a car around. They have some interesting adventures. The same dog drives, and the same one rides shotgun in each commercial.

The campaign, which you can view at http://www.youtube.com/subaru under the “dog tested” tab, got a lot of notice in the advertising industry. From Ad Age:

To encourage pet owners to drive its cars, Subaru has gone to the dogs — literally.

This weekend, the automaker will roll out a series of spots, created with Carmichael Lynch, Minneapolis, featuring all-canine drivers of the Subaru Forester under the tagline “Dog tested. Dog approved.” Dogs are shown “driving” and even parallel parking their vehicles to tout Subaru’s pup-friendly brand message. The spots will premiere during Animal Planet’s “Dogs 101″ marathon Saturday, with airings planned for Animal Planet’s Sunday telecast of its sixth-annual “Puppy Bowl,” National Geographic’s “Dog Whisperer” marathon Feb. 15 and USA’s coverage of “The Westminster Dog Show” Feb. 15 and 16. Subaru will also air different versions of the spots on its YouTube channel and on several key websites.

Kevin Mayer, the car maker’s director-marketing communications, said about half of Subaru’s customers own a pet, and it indexes higher than most car makers with dog owners. At its most recent annual sales event, Share the Love, customers could choose one of five charities to donate $250 of their Subaru purchase. A large percentage of those donations went to the American Society for the Prevention of Cruelty to Animals, of which Subaru is an official sponsor. Beginning in 2008, the marketer started running print ads touting its ASPCA partnership that read, “Without dogs, how would you get rid of that new-car smell?”


Sad note: I parallel park just about as well as that dog.  Apparently neither of us care if our car’s hind end is hanging out a bit!

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Filed under: animals: pets, dogmobiles — Phyllis DeGioia @ 5:47 am

Dr. Marty Monday on ‘The Cooper Lawrence Show’

February 8, 2010

Marty_New_picTonight it’s “Dr. Marty Monday” on “The Cooper Lawrence Show.” The show airs on 115 radio stations from coast-to-coast — including Los Angeles, San Francisco, Chicago, Minneapolis/St. Paul, Boston, Phoenix and Denver.

Our own Dr. Becker will appear live at 9 p.m. ET.

Cooper Lawrence’s show combines expert talk, entertainment, pop culture, comedy and celebrity — all flavored with her unique brand of storytelling. Between Cooper and Dr. Becker, you’ll laugh while you learn on “Dr. Marty Monday.”

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Filed under: Dr. Marty Becker, Media, Pet-lover life, administration, animals: pets — Pet Connection Staff @ 4:36 pm

Volunteering for good food: Putting muscles where my mouth is

February 8, 2010

I have a handful of New Year’s resolutions for 2010, all of which remain in play:

1) Get more actively involved in supporting farmers and ranchers who practice humane, sustainable agriculture;

2) Score a major magazine cover piece and another NYT best-seller (both out of my hands, but still … );

3) Work less;

4) Spend more time outside, especially working the dogs.

I’m sure you’ve all noticed that if I manage Nos. 1, 2 and 4, I will almost certainly not manage No. 3. And really, I’m OK with that, especially considering that I’m not sure I know how to work any less than I do, anyway, and also because I love the work I do.

But I have started making good on Resolution No. 1, by hustling my desk-jockey fanny down to San Francisco over the weekend to do a volunteer shift for the food co-op I joined, thanks to Christie’s non-stop recommendations of what an incredible organization of more than 400 people it had become since its founding in 2003.

photoKasieAfter spending a day there, I have no doubt that the organization is a miracle of volunteerism and idealism. But I also have no doubt that without one Kasie Maxwell, it wouldn’t exist. She is the heart, soul, backbone and brains of the operation, a non-stop whirlwind of efficient do-goodness who simply blew me away with her dedication and determination. Not to mention her exceptional neatness, a trait I usually find rather alarming, except that Kasie is warm-hearted enough make it seem endearing, not pathological.

Such is her nature that I know she wishes I hadn’t written the above paragraph. Too bad, Ms. Maxwell: It’s all true, and everyone who meets you knows it.

photowhiteboardThe co-op requires an annual membership fee that’s more than offset if you buy much food (meat, veggies, eggs, dairy, good food and a good deal for the feeding both of pets and people) as well as eight hours of volunteer labor a year.  Yes, San Francisco is a schlep for me (90 minutes best-case scenario, 3 hours or more if there’s an accident on I-80), but I’m down there fairly regularly anyway for everything from visiting Christie to covering something to getting ravioli in the old neighborhood (my late father’s, that is; I was born, regrettably, in Sacramento).

photofrezerThe co-op is housed in a neat little space formerly occupied by a fishmonger, and it’s a perfect set-up: Easy to get to from the freeway, the little warehouse has a freezer, a cooler, an office and a ground-floor set-up easy for getting items on and off trucks. Ample free parking, too, which as anyone who has been to San Francisco knows is  more dear than an apartment with a view of the Bay.

Since you never know how traffic will be, I got an early start leaving home on Saturday and arrived an hour early, about the same time Kasie did. Erika, the lead volunteer manager for our shift, arrived shortly thereafter, followed by three more volunteers. Our job that day was to load the truck with three pallets of orders heading to drop sites up the coast, to handle sales from the photoloadingfreezer, which is open for drop-in shopping a few days a month, and to clean and organize everything after we were done. The  receiving of goods from area farmers and ranchers, and the organizing and labeling of the orders had already been handled by Kasie and other volunteers earlier in the week.

After a tour and explanation of duties, Kasie handed me a stick and a broom, and set me to work knocking down loose ice in the freezer, pulling all the mats and sweeping all the ice and any other loose debris into either the drains or a dust pain. Later, when I took a load of frost down the front of my vest while moving a case of meat, I not only appreciated the importance of the work but also vowed to do a better job of it next time.

photokassieloadThe other volunteers and I then started pulling the upstate orders out of the freezer and cooler, organizing them on handcarts while Erika double-checked our work. Then it was onto the refrigerated truck, where we tried to build the pallets “like Tetra,” as Kasie explained, and later watched with  no small measure of awe her masterful wrapping of the loaded pallets with heavy clear plastic.

Throughout the day, local members came by to pick up orders or shop from the freezer or the dry-goods rack. We checked prices, added up the cost and taxes, took checks and issued receipts. Kasie later does all the book-keeping, a job she does “unsustainably,” she notes, hoping the membership dues will one day support hiring the co-op’s only non-volunteer staffer.

The day’s work was lighter than normal, apparently, so we kicked loose three volunteers an hour or so early. Erika insisted Kasie take the rest of the afternoon off, too, especially since the between-storm weather made for an achingly lovely day in one of the most beautiful cities in the world. Erika and I cleaned up, loaded up her order (for her and two other people in an area an hour away) and put my own shopping in my vehicle.

phototruckWe then organized the freezer, cleaned the ice out again, swept the floor, wiped down the tables with disinfectant and emptied the coffee maker. I’m sure I missed a couple of things that I could have done, but oh heavens was I tired by then and I still had to drive home. While it’s not unusual for me to lift 40-50 pounds now and then (chicken feed, mostly), to do so non-stop for the better part of five hours is something I am not at all used to, and I figure the reason I wasn’t in pain the day after is that I remembered my safety training from the “day job” and lifted slowly and with careful, ergonomically sensible precision.

I’ve got another shift to work to fulfill my commitment, but I hope to find time to work even more than that. The camaraderie was good, and the cause is important. And there are always those New Year’s resolutions to remember.

Not to mention: After I bemoaned on Facebook that my pets were getting all the good stuff, Kasie told me that the front freezer contains human grade meat and other products from the same good ranchers and farmers. I’m going to have to get some of that, next trip. Why should the pets have all the benefit? I’m taking some of my own eggs back, too, not to sell but just to share. The co-op has an egg vendor, but my girls don’t produce enough to interfere with her. It’s a small bonus to anyone who drops by that day.

For more information on SF Raw, which is about a lot more than San Francisco or raw feeding, visit their Web site. With more members, Kasie can get a bookkeeper!

Images: What can I say? I love my iPhone!

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Filed under: Pet-lover life, animals: pets — Gina Spadafori @ 10:38 am

Monday: A veterinarian addresses canine devocalization

February 8, 2010

To debark or not to debark.  That’s only one of the questions: Last week I posted a New York Times story that discussed debarking.   The article spawned more than 400 comments (so few?  Must have been a big vacation week for NYT readers).   Following up the questions raised, Dr. Sharon Vanderlip had answers. One of Dr. Vanderlip’s most salient points:

Among the many options that may be pursued to manage excessive barking problems are social enrichment, training classes and behavior modification methods. These require time and dedication. Many dog trainers offer these services, as do veterinarians specializing in animal behavior. The success or failure of behavior modification techniques varies among individual animals, trainers, behavioral counselors and the dedication of the owner.

As with any behavior problem, prevention is much easier than correction or modification.

Dogs in snowA dog’s view of a blizzard: Mid-Atlantic states from Virginia to New Jersey were clobbered with up to 30 inches of snow (and more) over the weekend.   Even here in New England that’s a lot.  But Maryland and Virginia aren’t Maine, Wisconsin or Idaho.  When you’re used to less than a foot of snow the entire year, it does become Snowmageddon.    John from ohmidog has a terrific report on what the historic snowfall was like — from a canine point of view.    Hint:  you want to see a dog have a great time?  Watch him romp around after a big snowfall.  The pictures are priceless, too.

Even among more elderly dogs at the park, the snow seemed to have made them young again, bringing more spring to their steps, more sparkle to their eyes. It made me reflect back to my New Year’s resolutions – to look at things, including burdensome ones like two feet of snow, and see the joyous opportunities they present.

Like dogs do.

A modest proposal for PETA: I never cease to be amazed by what PETA will come out with next.  Last week’s Groundhog Day gave us a wonderful piece of comedy:  Punxutawney Phil should be replaced with a robot.  Loyal reader Valerie Hayes, in response, submits a modest proposal.  I’m not quoting any of it because I’d prefer you read the whole thing.  Thanks, Valerie!

You’ve got to love when karma stands up and takes a bow: Our friend Maria Goodavage at Dogster has a story from WDIV in Detroit that gives new meaning to rescue dog.

Dog pack attacks gator in Florida: And finally, I absolutely have to share an email sent to me by a dear friend (thanks, Lynn).

At times nature can be cruel, but there is also a raw beauty, and even a certain justice manifested within that cruelty

The alligator, one of the oldest and ultimate predators, normally considered the “apex predator”, can still fall victim to implemented ‘team work’ strategy, made possible due to the tight knit social structure and “survival of the pack mentality” bred into the canines.

See the remarkable photograph below, courtesy of Nature Magazine. Note that the Alpha dog has a muzzle hold on the gator preventing it from breathing, while another dog has a hold on the tail to keep it from thrashing. The third dog attacks the soft underbelly of the gator.

dog-pack-attacks-gator-thumb

Got a tip?  Got a story?  Don’t keep it to yourself.  Send it to me at davidsgreene@gmail.com or give me a shout in the comments.

Photo credits: Dogs in snow, John Woestendiek

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Tonight! ‘Tails from the Pet ER’ with Dr. Tony Johnson

February 7, 2010

Veterinary critical care specialist and Pet Connection blogger Dr. Tony Johnson has seen it all… and tonight he’s going to share it with you in “Tails from the Pet ER,” at 10 p.m. ET as part of PetHobbyist.com’s 12th Annual Chat Month!

Dr. Johnson, a veterinary emergency care specialist and professor at Purdue University’s College of Veterinary Medicine, will be talking with PetHobbyist.com and Pet Connection’s Christie Keith in live streaming audio — a perfect “fit” for this particular guest event, since his “Tails” are long on humor — so long, in fact, that you’d better consider this a warning not to listen with beverages in your mouth.

You won’t just be listening, though — bring your questions! You’ll be able to type them into the chat room so Dr. Johnson can answer them.

To join the chat: Registered users of PetHobbyist.com log in here; if you’re not registered, log in as a guest here and select “Auditorium” from the drop down menu!

We’ll see you tonight!

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Filed under: Media, Pet-lover life, animals: pets, medical — Pet Connection Staff @ 12:02 pm
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