By Therese Kopiwoda
August 8, 2011
I love it when I see pet food companies actually doing something to get the word out about their recalls. Ever since the 2007 pet food recalls, I’ve been doing a quick search for ‘pet food recall’ quite often. Most of the time, thankfully, nothing comes up, but when it does it’s usually not the pet food company’s own website. It’s usually another blog, a press release, or something from the FDA. Today, I was quite surprised when I did my customary search on Google News. The first thing that caught my eye was a sponsored ad from Purina regarding their recent recall of Purina One Vibrant Maturity cat food. I did the same search on Google web search, Bing, and Yahoo and saw the same thing. Take a look at the screenshots below.
Granted, no company wants to have recalls, and as things work they’re all voluntary, but trying to sweep them under the rug isn’t working so well anymore. Pet owners are getting wise to the companies that do Friday night (or holiday!) dump and run recalls. Companies post them on a section of their website that doesn’t get any traffic (heaven forbid they should actually put it on the landing page), and of course many don’t post them anywhere at all. Being up front and open about pet food recalls, like Purina is doing with this one, is going to score them points with a lot of pet owners. In the long run, it’s going to benefit the pets that were eating that food, the pet owners, and Purina.
I wonder if Purina is setting a trend. Let’s hope so!