Another Blue Buffalo fail and a Metacam warning

October 28, 2010

Blue Buffalo continues to prove that it thinks all you “pet parents” — as the company calls you in its patronizing recall notices — are mushrooms, as in should be kept in the dark and fed shit. From the Pet Food Express stores, with a hat tip to the always awesome Therese:

Several Blue Buffalo dry dog food formulas were recalled in October for high Vitamin D levels. We know from long experience that “limited” recalls often expand to other products so it is our policy that when an item from a manufacturer is recalled, we pull all their products in the same category until they provide us satisfactory documentation of their safety. In our experience, every manufacturer that is concerned about food safety has shared test results and procedural details with us to this end. Blue Buffalo has declined to do so claiming that the information is proprietary and private. Furthermore, the company representative that we were dealing with told us that, “If the information I have already provided does not meet your requirements, I suggest you pull the products permanently from your stores.” We are committed to safety for your pet. We are not comfortable that we can fulfill that commitment with Blue Buffalo. Therefore we are discontinuing the sale of their products.

Good on PFE for their stand on this. Blue Buffalo, meanwhile, continues to be the perfect example of how to disrespect your customers. I don’t care how good their food is: I would not use it or recommend it, based on the company’s behavior over the last three years.


Kim is writing more on Metacam for later today, but here’s the uptick, from Veterinary Practice News:

Boehringer Ingleheim Vetmedica Inc. has added a boxed warning to the labels of its Metacam Solution for Injection and Metacam Oral Suspension.

The labels now include: “Warning. Repeated use of meloxicam in cats has been associated with acute renal failure and death. Do not administer additional injectable or oral meloxicam to cats. See contraindications, warnings and precautions for detailed information.”

More here.

Filed under: pets, connected,veterinary medicine — Gina Spadafori @ 11:56 am


  1. PFC’s love us to market to us…but when we want to know what either is in the food..or what testing is done to know what really is in there…far too many pull up short.”Noe of your business hysterical pet parent”..Did these people not attend any kind of PR/marketing meetings?

    Comment by Carol V — October 28, 2010 @ 12:07 pm

  2. I have a good friend who is one of the world’s top crisis-management PR specialists. He would be the first to tell you that BB has dug itself a bigger hole than it needed to — and is still digging.

    Stupid. And I sure ain’t feeding my pets food from a company that can’t even deliver a modicum of respect for the customer.

    Comment by Gina Spadafori — October 28, 2010 @ 12:20 pm

  3. I have to wonder if BB is not performing a cynical calculation, along the lines of “We will lose all the really savvy consumers who pay attention to recalls and think critically about their purchases. But we are putting a kajillion bucks into a shotgun advertising campaign aimed at *all those dumb suckers* who don’t pay attention, in an attempt to become a big mass-market brand. If we circle the wagons tighter and tighter, we’ll keep the damage contained to those who pay attention.”

    I also worry that they could be right.

    Comment by H. Houlahan — October 28, 2010 @ 2:45 pm

  4. I, cant for the life of me, figure out what BB is hoping to accomplish by behaving this way. All it does is make one question what they are hiding. With that kind of response, I cant help but wonder if someone at BB has a temper problem….just saying. Thanks Pet Food Express, its nice to see a store demanding more from these companies. I wish more would follow suit.

    Gina, after having to clean off my monitor, I want to say your mushroom analogy is spot on.

    Comment by Sandi K — October 29, 2010 @ 6:09 pm

  5. New recall (not on Blue Buffalo)…did not know where to post here?

    Comment by Carol V — December 18, 2010 @ 11:40 am

  6. Help Been feeding my PUG puppies Blue Buffalo Small breed dry and their Authority Puppy soft. they love it. Have I messed up?

    Comment by mike — January 26, 2011 @ 6:05 am

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